The Marlborough Flyer
The Marlborough Flyer is on Track
Oct 3, 2017
The magnificent heritage steam train that will launch on 1st December this year between Picton and Blenheim has been officially named “The Marlborough Flyer”.
Comments Paul Jackson, managing director of Pounamu Tourism Group, the company behind the Marlborough Flyer, “The name was partially inspired by the Kingston Flyer which has links to the region (we respectfully acknowledge the recent sad passing of the late David Bryce from Renwick who purchased The Kingston Flyer in 2011), and which also used Ab class locomotives, the same class that the Marlborough Flyer will operate. The emotions and passions of the old “Flyer” days still stir deeply amongst rail fans throughout New Zealand.
Marlborough is fast becoming a world-famous region; attributable in part to her beautiful natural assets, like the Marlborough Sounds and surrounds, and in part to the marketing efforts of the burgeoning wine and food industry, aviation heritage and numerous other successful business enterprises. Marlborough is establishing itself as a recognisable brand overseas, so with these two pillars combined (“Marlborough” and “Flyer”), the christening of The Marlborough Flyer was one which resonated with all stakeholders and rail fans alike.”
Mr Alan Piper, Group General Manager Sales and Commercial at KiwiRail says, “The Flyer is a great local initiative celebrating New Zealand’s rail heritage while providing a boost to the region. KiwiRail is always keen to support tourism in our regions and has seen a big increase in our tourism services bringing economic growth to areas such as the West Coast and Marlborough. There is a real romance to rail travel that international tourists are looking for as well as local enthusiasts, and still no better way to see our glorious countryside than by train.”
It is hoped that the added attraction will assist to improve the overall cruise ship visitor experience in Picton and in doing so encourage more cruise ship visits to one of the most popular ports in Australasia.
Mr Ian McNabb, CEO Port Marlborough says, “We have supported The Marlborough Flyer right from the outset as it will offer something unique to cruise ship visitors at our port, something which adds another unique selling point for cruise ship agents and owners. It is our hope that Port Marlborough will soon have as many visits as the busiest Cruise Ports in the country. The Marlborough Flyer is another feather in our cap.”
The support from big business has been positive and early on some prestigious brands have identified value in being associated with The Marlborough Flyer. They have taken “ownership” of Carriage Sponsorships, all five carriage sponsorships are now sold. The brands that have supported the venture from the onset, in doing do have made the “Super Sunday Specials” financially viable at reduced rates for the general members of the public – credited for this are Saint Clair Family Estate, The Ned of Marisco Vineyards, Lawson’s Dry Hills, Peter Ray Homes and Harcourts Marlborough.
Full steam ahead for The Marlborough Flyer!